What is a niche? By definition, a niche is “a place, employment, status, or activity for which a person or thing is best fitted” or “a specialized field.” This could be something you’re really good at or extremely passionate about. It’s that one thing you do much better than most.

To make money within this market, you must create a connection with them based on trust. Then, and only then, can you get them to buy the products and services you have to offer. Creating this bond requires specific skills you’ll learn in this course.

About the How to Start & Scale Your Business

In How to Start and Scale Your Business, you’ll learn how to narrow down your niche, so you can decide:

• What to offer
• Who wants or needs it
• When to offer it
• Where to find the people that want it
• How they make buying decisions
• Why they need what you’re offering in the first place

Your niche is essentially your unique genius. It helps you locate and lock down on your own unique target market. I walk you through the entire process, including choosing your solutions, the best target market for you and discovering your own unique selling point.

Step-By-Step Guide to Starting Your Business

Launching your own brand means putting you at the forefront of everything involved with starting a new business. We’ll go through the entire process of taking that idea in your head and transforming it into a lucrative business venture, including:

• Registering your business name
• Creating a business plan
• Choosing the right business structure
• Getting your Tax ID number
• Opening a business checking account
• Establishing your brand online
• Creating your own online marketplace

Small Business Start-Up Resources

We dive deep into how to make the best decisions for your small business to thrive. Walk with me as I break down each key element required for a good business plan. I focus on The Lean Startup Plan, best for a company between the start-up and five-year marks.

Learn about partnership liabilities and the common types of corporations. Discover exactly what you need to create the brand you desire. Get access to resources to help you outsource tasks you don’t have the skills or time to perform, like graphic and web design and social media marketing.

Stop searching all over the internet for the information you need to make your brand a legitimate source of solutions in your industry. You’ll find what you need all in one place in this guide to starting a business and scaling it into a money-making company.

What You Get with This Start-Up Business Course

This is a video course broken down into modules and chapters with comprehensive content for solopreneurs, entrepreneurs and small business owners. Each video page features a script, so you can also read along.

It comes with a free eBook that contains everything in the course videos and more. It gives you direct links to resources discussed in the videos.

You’ll also get exclusive access to the Student Vault. It contains helpful documents and other downloads to help you get your business venture off the ground.